Personal branding is a hot topic these days. Perhaps it all began with the article The Brand Called You. by Tom Peters, published in Fast Company Magazine back in August 1997. And there have been numerous other articles on this topic, before and after this one. Peters wrote:

There is a story from the Zen tradition that goes like this:
One teacher asks another, “Where do you come from?” (Sometimes a trick question.)
The second replies, “From the south.” (Ah, a safe answer.)
The first asks, “How is Zen practice in the South these days?”
The second responds, “There is lots of discussion.”

In this Newsletter:
Esalen Workshop
LESS: Accomplishing More by Doing Less
Marketing, Zen, Success, Failure, and Letting Go
The Way We Live Now - Column by David Brooks, NY Times
Executive Coaching and Outsourced Talent Management